Search Engine Optimization (SEO) Process
- Competitive Analysis
First, a COMPETITIVE ANALYSIS will be performed. Keywords are identified that relate to your business and then searches are conducted to identify your competition. The search results will be used to gauge the competitiveness of your online search market and used to help optimize your site.
- Keyphrase Research and Identification
The second step is KEYPHRASE RESEARCH and IDENTIFICATION. During this process, the most relevant and specific keyphrases are selected using your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools. Then the best keyphrases relevant to your search market are chosen. Keyphrases range from general (more competitive) to very specific (less competitive). Please note that specific keyphrases do not necessarily mean fewer conversions—more specific keywords will result in more focused traffic, increasing the opportunity for a sale.
- Title and Meta Tag Optimization
In this step Vizhurrah performs TITLE AND META TAG OPTIMIZATION. During this process all your heavily researched keyphrases are implemented in the necessary places on your site. One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site and place the more general keywords on pages with the most links. Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. Vizhurrah writes descriptions that attract visitors and adds your heavily researched keywords in all the right places on your site.
- Keyphrase Incorporation into Website
Each page of your site must INCORPORATE KEYWORDS in the title tags. Vizhurrah crafts your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking.
- Website Submittal to Search Engines
Once your site is optimized, we SUBMIT YOUR SITE TO MAJOR SEARCH ENGINES (Google, Yahoo & Bing) using XML sitemaps. It typically takes 4 weeks before your site is indexed completely.